{"id":22332,"date":"2025-12-04T12:14:02","date_gmt":"2025-12-04T11:14:02","guid":{"rendered":"https:\/\/novus.se\/metoder\/novus-segmenteringsmodell\/"},"modified":"2026-02-16T17:30:25","modified_gmt":"2026-02-16T16:30:25","slug":"novus-segmenteringsmodell","status":"publish","type":"page","link":"https:\/\/novus.se\/en\/metoder\/novus-segmenteringsmodell\/","title":{"rendered":"Novus segmenteringsmodell"},"content":{"rendered":"

Skapa struktur f\u00f6r er marknadsbearbetning<\/b><\/h2>\n

Alla lyssnar inte p\u00e5 samma argument, alla har inte samma behov och alla har inte samma triggers f\u00f6r att lyssna. Genom en segmentering av din m\u00e5lgrupp tar du dig fr\u00e5n en masskommunikation till en relevant kommunikation f\u00f6r individerna.<\/p>\n

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En m\u00e5lgrupp \u00e4r ofta heterogen och best\u00e5r av personer som \u00e4r i olika livsfaser, har olika behov och olika beteenden. En segmentering ger dig m\u00f6jlighet att prioritera och anpassa kommunikation och budskap till din m\u00e5lgrupp. Genom Novus segmenteringsmodell f\u00e5r du en sortering av din m\u00e5lgrupp utifr\u00e5n bland annat behov och beteenden.<\/p>\n

N\u00e5gra sk\u00e4l att segmentera<\/b><\/h2>\n

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  • \n
      \n
    • Ger effektiv marknadsbearbetning.<\/strong> Segmenteringen ger dig m\u00f6jlighet att anpassa erbjudanden, bygga egen strategi, egen handlingsplan och egna m\u00e5l f\u00f6r varje segment.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
        \n
      • \n
          \n
        • S\u00e4kerst\u00e4ller att du n\u00e5r fram med ditt budskap.<\/strong> Segmentering ger dig m\u00f6jlighet att anpassa kommunikation och budskap utifr\u00e5n behov och beteenden i de olika segmenten.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
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          • \n
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            • Effektivt utnyttjande av marknad\/kommunikationsbudgeten. <\/strong>Masskommunikation \u00e4r kostsamt och inte s\u00e4rskilt effektiv n\u00e4r det g\u00e4ller att n\u00e5 en heterogen m\u00e5lgrupp. Segmentering skapar m\u00f6jlighet att arbeta selekterat och kostnadseffektivt med dina resurser.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
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              • \n
                  \n
                • Du kan prioritera vilka grupper du kommunicerar med.<\/strong> De med l\u00e5g sannolikhet, att bli kunder, prioriteras bort. De med h\u00f6g sannolikhet f\u00e5r d\u00e4rmed mer av dina resurser.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
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                  • <\/li>\n<\/ul>\n
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                    • <\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

                      Skapa struktur f\u00f6r er marknadsbearbetning Alla lyssnar inte p\u00e5 samma argument, alla har inte samma behov och alla har inte samma triggers f\u00f6r att lyssna. Genom en segmentering av din m\u00e5lgrupp tar du dig fr\u00e5n en masskommunikation till en relevant kommunikation f\u00f6r individerna. En m\u00e5lgrupp \u00e4r ofta heterogen och best\u00e5r av personer som \u00e4r i […]<\/p>\n","protected":false},"author":8,"featured_media":19479,"parent":15067,"menu_order":7,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"tags":[278,283,284,156,157,167,277],"class_list":["post-22332","page","type-page","status-publish","has-post-thumbnail","hentry","tag-undersokningar-en","tag-kvantitativa-undersokningar-en","tag-segmentering-en","tag-kommunikation-en","tag-varumarke-en","tag-metod-en","tag-marknadsforing-en"],"acf":[],"yoast_head":"\nNovus segmenteringsmodell - Novus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/novus.se\/en\/metoder\/novus-segmenteringsmodell\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Novus segmenteringsmodell - Novus\" \/>\n<meta property=\"og:description\" content=\"Skapa struktur f\u00f6r er marknadsbearbetning Alla lyssnar inte p\u00e5 samma argument, alla har inte samma behov och alla har inte samma triggers f\u00f6r att lyssna. 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