We at Novus help many companies and organizations understand their brands and not infrequently you get to measure a brand for a place! We understand that place branding play a critical role in attracting everything from new residents to foreign direct investment, fostering entrepreneurship and attracting tourists and talent. We have learned that place branding […]

Novus is Sweden’s representative for Gallup International since 2022. Only one company per country can be a member and Novus’ work to maintain the reliability of the survey industry has been recognized around the world. That is one of the reasons why Novus is part of the organization. Membership strengthens Novus internationally and opens up […]

Brand tracking can provide comprehensive and descriptive information about your brand over time, but they don’t say anything about what makes the market’s perceptions of your brand change. Many struggle with the challenge of understanding what drives value in the market and what should be invested in to optimize brand work. However, very few do […]